Jeep is a brand of American car and division of FCA US LLC (formerly Chrysler Group, LLC), a wholly owned subsidiary of the Italian-American corporation Fiat Chrysler Automobiles. Jeep has been a portion of Chrysler since 1987, when Chrysler acquired the Jeep rock sliders brand, along with remaining assets, from its preceding proprietor American Motors Corporation (AMC).
Jeep’s current merchandise assortment consists solely of sport utility cars and off-street cars, but has also included pickup trucks and roadsters in the previous Jeep bumpers returned to the pickup truck market place in early 2019. Some of Jeep’s vehicles—such as the Grand Cherokee—reach into the luxury SUV section, a market place section the Wagoneer is deemed to have created. Jeep sold one.four million SUVs globally in 2016, up from 500,000 in 2008, two-thirds of which in North America, and was Fiat-Chrysler’s very best marketing brand in the U.S. during the 1st half of 2017. In the U.S. alone, more than 2400 dealerships hold franchise rights to promote Jeep-branded cars, and if Jeep have been spun off into a separate firm, it is estimated to be really worth between $22 and $33.five billion—slightly more than all of FCA (US).
Prior to 1940 the phrase “jeep” had been used as U.S. Army slang for new recruits or cars, but the Planet War II “jeep” that went into manufacturing in 1941 exclusively tied the identify to this light military 4×4, arguably generating them the oldest four-wheel drive mass-manufacturing cars now identified as SUVs. The Jeep became the main light four-wheel-drive motor vehicle of the United States Army and the Allies during Planet War II, as properly as the postwar period. The phrase became widespread throughout the world in the wake of the war. Doug Stewart noted: “The spartan, cramped, and unstintingly functional jeep became the ubiquitous Planet War II four-wheeled personification of Yankee ingenuity and cocky, can-do determination.” It is the precursor of subsequent generations of military light utility cars this kind of as the Humvee, and inspired the creation of civilian analogs this kind of as the original Series I Land Rover. A lot of Jeep variants serving similar military and civilian roles have since been developed in other nations.
The Jeep marque has been headquartered in Toledo, Ohio, ever since Willys-Overland launched manufacturing of the 1st CJ or Civilian Jeep branded designs there in 1945. Its replacement, the conceptually consistent Jeep Wrangler series, remains in manufacturing since 1986. With its reliable axles and open top, the Wrangler has been called the Jeep off-road accessories model that is as central to the brand’s identity as the rear-engined 911 is to Porsche.
At least two Jeep designs (the CJ-five and the SJ Wagoneer) appreciated extraordinary three-decade manufacturing runs of a single body generation.
In lowercase, the phrase “jeep” continues to be used as a generic phrase for cars inspired by the Jeep that are appropriate for use on rough terrain.